“We see ourselves as the new age Supreme, for a digital audience.” Welcome to the world of virtual fashion, where reality and unreality are hard to distinguish. One bidder had even offered $40,000 USD for the pair, until they learned that they had not, in fact, been worn by Musk. Though the shoes do not exist - at least, not in the physical world - they were eventually sold for $15,000 USD.
The modified image was shared to RTFKT’s 600,000 Instagram followers, many of whom believed it was a real photograph, and the post’s comments were quickly flooded with enquiries about where the footwear could be bought. With this integration, many denim brands and vendors will now be able to work faster than ever before.In reality, the sneakers were digitally applied to an existing photograph of Musk (who had, in fact, worn a fairly pedestrian pair of patent dress shoes to the gala). Implementing features that are as useful as possible for our users is our priority and of the utmost importance to us.
Gerard Fernández, 3-D Designer at Clo and Software Support Lead for Jeanologia integration, said, “Our aim was to create an integration as transparent as possible to our common users and to respond to a growing market need. Its new integration will be available in the latest version of Clo’s software, scheduled for release later this month. Creativity will emerge from every corner of the value chain and can be shared and collaborated upon to achieve great results,” Jeanologia said. This will enable extraordinary collaboration between brands and their supply chain partners that share the tools. “With this integration, designers and brands are able to seamlessly toggle between the two applications. Users design and visualize their washes, and Clo comes in to help visualize these designs in 3-D, both for design decisions and to generate digital products. Jeanologia’s eDesigner is a digital tool and end-to-end platform customized exclusively for jean creation, the company explained. The next step involves the use of eMark, Jeanologia’s software, that is installed in the laser machine. jean file, created in Jeanologia’s eDesigner, directly into Clo’s virtual garments to visualize and render denim finishes and send them directly to a laser machine to begin production, the companies said. The idea is to streamline denim production for brands, and the companies’ powers combined will do just that. Even faster fashion might be the shared mantra for Clo Virtual Fashion and Jeanologia, the technologically savvy duo that partnered to speed up and slim down denim production for brands - but its swiftness is achieved sustainably.Ĭlo, a 3-D fashion solution firm headquartered in Seoul, Korea, and Spain-based Jeanologia, a company that specializes in finishing technology solutions for denim, will facilitate a direct connection between Clo3D and eDesigner, respectively, to enable the importing and exporting of “.jean files” - Jeanologia’s proprietary file extension - directly into Clo’s solution.